August 16, 2008

Magazines expected to avoid staff cuts

Although their newsstand sales are down, U.S. magazines are not expected to experience the large staff cuts now plaguing the newspaper industry.

“The newspaper and magazine industries really only share one thing – they both use paper,” Barry Hollander, associate journalism professor at the University of Georgia's Grady College, recently told PRWeek. “Newspapers are a geographic niche; magazines are a subject niche. The reasons [people buy] papers and magazines are totally different.”

In addition, magazines tend to rely more on freelancers, analysts say, so they don't have large staffs like papers.

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